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Before 2015, the High spent the vast majority of its marketing budget on the promotion of a few blockbuster exhibitions.The result, Suffolk says, was that most locals didn’t think of the museum as a place that fostered regular, repeat visits.
“For all intents and purposes, I’m the chief diversity officer of our organization.” Of course, the High isn’t the only institution working successfully to change the demographics of its audience.
Your membership strengthens the Crocker's programs and exhibitions that make the Sacramento region a more vibrant place to live, work, and play.
It’s a fact the art world has long known: Museums in the US have a diversity problem.
The Museum also hosts several juried exhibitions each year - see what is on display right now!
Becoming a member is one of the best ways to fill your year with fun and thought-provoking experiences.